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CBC-Conjoint-Surveys

fully flexible conjoint surveys

MARKSIM's choice based conjoint questionnaire offers a vairiety of configuration possibilities, including super large designs of 10+ product features with lots of parameters.

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Exploration & Targeting

comprehensive exploration capabilities

create subsets and target groups by making use of MARKSIM's comprehensive filter capabilities.

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RFC-Simulation

Random first choice simulation

Simulate customer buing behaviour with MARKSIM's leading edge RFC simulation using 10,000 simulated buying acts for each customer.

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Segment-Profiles

Profiling for each market segment.

Let MARKSIM identify and show you what customers want. Find market niches and simulate products to occupy that niche.

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CRM-Integration

Auto-Segmentation of existing CRM datasets.

Find out easily which market segment your existing customers belong to.

"Product development has never been easier!"

Robert KOFLER

"See your market like a landscape"

"Pre-test your product ideas with a mouse click."

MARKSIM™ is an intergrated workflow-solution for market segmentation and  market simulation. MARKSIM™ answers the following important strategic questions using advanced statistical methods like multivariate analysis (based on choice based conjoint-surveys (cbc) and preference clustering).

  • Who is your competitor?
  • What are the competitive products in your market?
  • Is there a kind of self-competition?
  • Which of your products is in competition with another one – either your own products or your competitor’s products
  • How strong is the price elasticity of demand for your products?
  • Is it just sufficient to change a product’s price?
  • What is the utility e.g. of a creditcard for free for a salary account or a 25 mega pixel sensor in a digi cam?

MARKSIM™ (new) FEATURE LIST

  • Change easily between different segmentations (market maps).
  • Immediately show the change of preference within your selected subset/target group.
  • Improved exploration und analysis.
  • Comprehensive filtering capabilities.
  • Linear und discrete calculation of part-worth for conjoint analysis.
  • Quick (just-in-time) preview of competition whenever a product feature (e.g. price) has been changed.
  • State of the art simulation of market shares using Randomized First Choice (RFC) using up to 10.000 iterations.
  • Extended import/export capabilities for market research data.
  • Multilingual interface (english, german, chinese) – i18n.
  • completely web-based workflow
  • multi-user
  • runs within each standard web browser
  • implemented in UTF-8, works with different languages (Western/Eastern Europe, India, Eastern Asian), allows multinational studies